How New Authors Can Leverage Social Media to Build Their Audience

Mar 11

For new authors, social media is a powerful tool to build an audience, connect with readers, and promote their books. But simply having an account isn’t enough—you need a strategy. Here’s how to make social media work for you as a new author.

1. Choose the Right Platforms

Not all platforms are created equal. Focus on the ones that best align with your audience and content style:

Instagram: Great for visual storytelling, book aesthetics, and engaging with the #Bookstagram community.
Twitter/X: Ideal for networking with other writers, sharing updates, and engaging in writing discussions.
TikTok: A growing space for authors thanks to #BookTok, where short videos can help books go viral.
Facebook: Useful for author pages, reader groups, and long-form engagement.
LinkedIn: Perfect for non-fiction authors looking to establish expertise.

2. Engage, Don’t Just Promote

Social media isn’t just a billboard—it’s a conversation. Share behind-the-scenes content, writing tips, book recommendations, and personal insights. Interact with readers, respond to comments, and build genuine relationships.

3. Use Hashtags and Trends

Leverage trending hashtags like #WritingCommunity, #AmWriting, and #BookRecommendations to increase visibility. Join relevant trends and challenges to engage a wider audience.

4. Create a Content Plan

Consistency is key. Plan a mix of content, including:

Personal posts (your writing journey, challenges, and wins)
Promotional posts (book updates, release dates, and sales)
Engagement posts (polls, questions, and discussions)
Behind-the-scenes posts (your writing process, workspace, or inspirations)

5. Collaborate and Network

Engage with fellow writers, book bloggers, and influencers in your genre. Cross-promote content, participate in live discussions, and join online writing communities.

Final Thoughts

Social media is a long-term game, not an overnight success. Stay authentic, be patient, and focus on creating meaningful connections. Over time, your audience will grow, and so will your reach as an author.

What’s your favorite social media platform as a writer? Share in the comments!

E.D. Yates